Beyond Meat has announced a new market expansion for its plant-based 'Beyond Chicken Tenders.' These tenders were first introduced in mid-2021 and were available at select retailers such as Walmart and Giant Food. Following the success of these plant-based tenders both in restaurants and in CPG form, the company has announced partnerships with several new retailers, such as CVS and Whole Foods, to bring its tenders to thousands of new locations across the country.
Beyond Meat is the number one best-selling plant-based meat brand, and with this expansion, it is "making delicious, nutritious, and sustainable plant-based meat more accessible than ever before," according to Deanna Jurgens from Beyond Meat.
The Beyond Chicken Tenders are award-winning meat alternatives that have 50% less saturated fat, no antibiotics, no cholesterol, and are quite accurate in replicating the mouthfeel of traditional breaded chicken products.
Plant-Based Chicken Expansions
Beyond Meat is Increasing the Availability of its Tenders
Trend Themes
1. Plant-based Meat Sales - The increasing availability of plant-based chicken tenders shows a growing trend in the plant-based meat market and provides opportunities for new entrants and innovations in this space.
2. Retail Expansion Strategies - Beyond Meat's expansion into new retailers demonstrates a trend of strategic retail partnerships and opportunities for other food companies to follow a similar model.
3. Health-conscious Consumer Demand - The popularity of Beyond Meat's plant-based chicken tenders highlights a growing trend of consumers seeking healthier and more sustainable food options, creating opportunities for innovation in the development of healthier alternatives.
Industry Implications
1. Food Manufacturing - The expansion of Beyond Meat's plant-based chicken tenders highlights opportunities for food manufacturing companies to create innovative and sustainable plant-based alternatives to traditional meat products.
2. Retail - Beyond Meat's expansion into new retailers demonstrates opportunities for retail companies to partner with plant-based meat manufacturers to offer healthier and more sustainable food options to consumers.
3. Food Service - The increasing availability and popularity of plant-based meat products like Beyond Meat's chicken tenders creates opportunities for restaurants and food service providers to offer healthier and sustainable options on their menus.