Thanks to an overwhelming demand from vegan and vegetarian customers, 4 Rivers Smokehouse has debuted new plant-based Beyond Burnt Ends at its Central Florida locations. As the Founder and CEO of 4R Restaurant Group John Rivers explains, "As a brand, we’re constantly evolving and listening to consumers and right now there is definitely a demand for plant-based barbecue."
For those unfamiliar, burnt ends are flavorful pieces of meat cut from a specific part of smoked brisket. The new Beyond Burnt Ends are a vegan version of the beloved barbecue dish. Like the meat version, the Beyond Burnt Ends are double hickory-smoked and then slow-roasted so that the sauce can caramelize. To keep the dish vegan, the burnt ends are served with a plant-based 4R sauce on a vegan-friendly brioche bun.
Plant-Based Barbecue Briskets
4 Rivers Smokehouse Has Debuted Plant-Based Beyond Burnt Ends
Trend Themes
1. Plant-based Barbecue - The increasing demand for plant-based barbecue options presents opportunities for the development of innovative and flavorful meat alternatives.
2. Vegan Barbecue - The rise in popularity of vegan barbecue dishes calls for the creation of plant-based versions of traditional favorites to cater to the growing vegan market.
3. Menu Innovation - The introduction of plant-based burnt ends showcases the potential for menu innovation in the barbecue industry by offering unique and inclusive options for all customers.
Industry Implications
1. Plant-based Food - The plant-based food industry can capitalize on the demand for innovative and authentic alternatives to traditional meat dishes, such as plant-based barbecue options.
2. Restaurant and Hospitality - The restaurant and hospitality industry can explore the inclusion of plant-based dishes on their menus to cater to the increasing number of vegan and vegetarian customers.
3. Food Service - Food service providers can take advantage of the plant-based barbecue trend by offering ready-to-eat plant-based barbecue options for consumers seeking convenient and delicious meat alternatives.