The Beyond Burger is headed to a variety of airport and train station bars across the UK thanks to a partnership with travel restauranteur SSP Group.
The partnership will see the plant-based burger rolling out at 13 locations starting with the Camden Bar at London Stansted and Brigg & Stow at the Bristol Airport starting October 24, 2024. Travelers will be able to find the burger at an additional six bar locations in December to coincide with the busy holiday travel season.
Head of Sustainability at SSP UK & Ireland Meredith Ford spoke on the launch of the Beyond Burger saying, "We strive to offer as much choice as we can for customers across all of our outlets. We’re proud to be working in collaboration with Beyond Meat to do this while also supporting our target that 30% of our own brand main meal options are plant-based or vegetarian to drive positive change across the food travel sector."
Plant-Based Travel Station Burgers
The Beyond Burger is Arriving in Stations at UK Travel Hubs
Trend Themes
1. Plant-based Convenience Foods - Accelerating the availability of plant-based options in travel hubs broadens consumer access to sustainable diets.
2. Sustainable Travel Dining - Increased availability of eco-friendly food choices in airports and train stations aligns with the growing demand for sustainable travel solutions.
3. Corporate Sustainability Partnerships - Collaborations between travel food vendors and plant-based food companies exemplify synergy in promoting sustainability.
Industry Implications
1. Travel and Hospitality - Elevating plant-based food options within travel environments offers new avenues for guest satisfaction and environmental responsibility.
2. Food and Beverage - Integration of plant-based products into mainstream food services indicates a shift toward more health-conscious and environmentally aware dining practices.
3. Sustainability - Strategic partnerships to promote plant-based dining in public spaces highlight the potential for large-scale impact on environmental sustainability.