Beyoncé Knowles launched the House of Deréon clothing line for kids. The ads for the line depict a series of young girls with heavily made up faces, wearing five inch high heels and posing inappropriately, as if they were posing for a provocative men's magazine.
According to MediaTakeOut.com, there has been a number of mainstream blogs and new organizations who are launching campaign against Beyonce and her line of House Of Dereon.
“What is the next ad going to look like? Babies wearing gold metallic bikinis while five-year old boys throw Monopoly money on them?†MediaTakeOut asks.
“Let our children be damn children at least 'til the age of 8. Then they can worry about bikini waxes and putting out.â€
I know some might argue that Beyonce is attempting to make the kids look hip and fresh, but I think that she should try them out on her own kids first. That is, if she knows anything having children or how to raise them.
I have seen a lot of ads that sexually objectify women and children, but this one was the icing on the cake. I believe artists and celebrities should make use of their fortune to improve society, not corrupt it. Maybe I am naive to think that way, but it's the only way I can sleep at night.
Precocious Fashion
Beyonce's Children's Line Raises Controversy
Trend Themes
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3. Parenting Products and Services - Disruptive innovation opportunity: Create innovative products and services that support parents in raising their children with values that prioritize their well-being and development.
Industry Implications
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3. Parenting and Family - Disruptive innovation opportunity: Create innovative parenting products, services, and support systems that address societal concerns related to the early sexualization of young children.