Beyonce showcases the captivating designs of Thierry Mugler in the June 2009 issue of Marie Claire Magazine.
Famous for his futuristic and fashion-forward designs, Thierry Mugler designs all the outfits for Beyonce's world tour. He also serves as the creative director of the tour.
In the editorial, Beyonce wears a wild motor-bike/leopard fusion outfit that only someone as creative as Mugler could come up with.
Implications - Looking for bolder and louder ways to express themselves, women are increasingly seeking out styles that will express their inner "diva." No longer hiding behind bland monochromatic pieces, female consumers are ready to don statement-making outfits that allow them to shine. Companies see this need to take a stand and produce more styles that are fitting for the empowered female.
Futuristic Animal Prints
Beyonce in Thierry Mugler for Marie Claire
Trend Themes
1. Bold Fashion Statements - The trend of women seeking out statement-making outfits to express their inner diva presents an opportunity for fashion companies to create bolder and louder designs.
2. Empowered Female Fashion - The demand for styles that empower and celebrate women opens up opportunities for fashion brands to produce more fitting and empowering designs.
3. Fusion Fashion - The fusion of different elements, such as the motor-bike/leopard fusion outfit worn by Beyonce, offers a disruptive innovation opportunity for designers to create unique and captivating fashion pieces.
Industry Implications
1. Fashion - The fashion industry can tap into the trend of bold fashion statements and empowered female fashion by creating innovative designs that cater to these demands.
2. Entertainment - The entertainment industry, especially in the music arena, can explore opportunities to collaborate with fashion designers to create custom and distinctive outfits that enhance artists' performances.
3. Creative Design - The field of creative design is presented with an opportunity to experiment with fusion fashion and create cutting-edge and unconventional designs that push the boundaries of traditional fashion.