It's fairly common to see sampling stations set up inside of supermarkets, as well as signage that draws attention to particular products—but this beverage display from Japanese beer brand Asahi takes inspiration from both kinds of promotion.
At a grocery store in Japan, Asahi set up a CG sign that takes the shape of a woman outfitted in a branded blue apron. The CG figure beckons to consumers shopping in the store, inviting them to come closer and check out the six-packs of beer from the brand.
Although the CG image is not capable of providing any samples to consumers, the sign makes for an engaging experience that consumers will be unlikely to forget. Asahi's inventive in-store CG beverage display could inspire countless product displays in stores across multiple industries.
CG Beverage Displays
This Dynamic Asahi Beer Sign Calls Consumers Over to Look at Products
Trend Themes
1. In-store CG Displays - Using computer-generated displays in-store to engage consumers and promote products.
2. Interactive Signage - Creating signage that invites consumer participation and interaction.
3. Branded Augmented Reality - Incorporating branded augmented reality experiences to enhance product displays.
Industry Implications
1. Supermarkets - Implementing CG displays and interactive signage to attract and engage shoppers.
2. Beverage - Utilizing branded augmented reality experiences to promote beer and other beverages in stores.
3. Retail - Adopting in-store CG displays for product promotions across various retail sectors.