For black men, the multi-blade razors on the market have gone beyond desperate and comedic to annoying and even painful; enter the Bevel Shaving System. It is a collection of skincare products geared towards this specific demographic. While multi-blade razors are ok, if redundant, for men with straight hair, it causes the coarse curly hair of black to grown back into the skin.
Created by Walker and Company, a business founded by Tristan Walker that aspires to be the Johnson & Johnson for people of color, the Bevel Shaving System is comprised of six items: a razor, blade, brush and three liquid products. He touts the line as "the first and only end-to-end shaving system designed for men and women with coarse or curly hair."
Black Men-Targeting Razors
The Bevel Shaving System by Walker and Company Addresses Curly Hair
Trend Themes
1. Razor Innovation for Black Men - Creating razors specifically catered to the needs of black men with curly hair presents an opportunity for disruptive innovation in the shaving industry.
2. Skincare for People of Color - The success of the Bevel Shaving System showcases an opportunity for the development of more comprehensive skincare lines that cater to the specific needs of people of color.
3. End-to-end Product Systems - The launch of the Bevel Shaving System demonstrates an opportunity for the creation of full end-to-end product systems in the grooming industry, specifically addressing the needs of underrepresented demographics such as black men.
Industry Implications
1. Shaving Industry - The shaving industry can seize the opportunity to tap into an underrepresented market by creating innovative products that cater to the specific grooming needs of black men with curly hair.
2. Skincare Industry - The success of the Bevel Shaving System highlights the potential for the expansion of the skincare industry, specifically targeting people of color and providing tailored products for their unique needs.
3. Product Development - The development of the Bevel Shaving System showcases an opportunity for businesses to invest in product development, creating end-to-end systems that cater to specific demographic groups, ultimately disrupting industries and fostering improvement.