Better Than Yesterday is a brand-new product that is designed to encourage people to "get out of their comfort zone to live a fuller and more carefree life." The design draws inspiration from the New Mindset movement and prompts individuals to take on one daily challenge activity per day. The idea is to gain momentum and bring about a big change through 365 small steps. Better Than Yesterday makes for an excellent gift to yourself, a friend, or a loved one—especially since many individuals live in fast-paced environments where they consistently have to make sacrifices that affect your wellbeing.
Better Than Yesterday was created in collaboration with What Do You Meme? (also known for the engaging meme-inspired game) and Case Kenny, the person who is regarded as the creator of the "New Mindset" movement.
Mindfulness-Encouraging Challenges
Better Than Yesterday is Inspired by the "New Mindset" Movement
Trend Themes
1. New Mindset Movement - There is potential for disruptive innovation in creating products that encourage people to live a fuller and more carefree life through daily challenges inspired by the New Mindset Movement.
2. 365-day Challenge - Creating new products that encourage people to take on a daily challenge activity for 365 days can lead to mindfulness-encouraging habits and behaviors.
3. Self-care Products - Consumers are increasingly interested in products that promote self-care and well-being, offering opportunities to create mindfulness-promoting products like Better Than Yesterday.
Industry Implications
1. Self-help Industry - Products like Better Than Yesterday can lead to disruptive innovation in the self-help industry that can help people taking small daily steps to well-being.
2. Gift Industry - Better Than Yesterday, as a gift item, shows that there is potential for disruptive innovation in the gifting industry to create products that encourage mindfulness-encouraging habits and behaviors.
3. Mobile Applications - Opportunities exist to create mobile applications that remind people to engage with daily challenges, and that can structure and support their small daily steps to mindfulness.