Better Juice, an Israeli FoodTech start-up, has successfully completed pilot trials to reduce simple sugars in natural berry and other fruit juices. Partnering with GEA Group, a leading food processing technology supplier, Better Juice hosted fruit juice manufacturers from around the world to test their groundbreaking sugar-reduction technology.
The trials took place at GEA's innovation center in Ahaus, Germany, and involved continuous flow columns containing Better Juice's sugar-reducing beads. The team achieved a 30% to 50% reduction in simple sugar content across various fruit juices, including strawberry, cherry, and blueberry, without compromising flavor or texture.
Better Juice's proprietary sugar-reduction beads use non-GMO microorganisms to convert sucrose, glucose, and fructose into prebiotic oligosaccharides and non-digestible fibers, maintaining the juice's nutritional value. The technology successfully treated clear NFC juices, dense concentrates, and pulp-retained juices.
With promising feedback, Better Juice anticipates sugar-reduced berry fruit juices to hit the shelves early next year, giving consumers healthier options while retaining the delicious taste they love.
Reduced Sugar Juices
Better Juice Achieves Sugar Reduction in Fruit Juices
Trend Themes
1. Sugar-reduced Drinks - Innovative startups can develop new methods to reduce simple sugars in various drinks without compromising the taste and nutritional value.
2. Food Processing Innovation - There is an opportunity for food processing technology suppliers to partner with startups to develop innovative sugar-reduction technologies and apply them to different fruit juices.
3. Prebiotic Fibers in Drinks - More food and beverage companies can incorporate prebiotic oligosaccharides and non-digestible fibers in their products after the successful trials conducted by Better Juice.
Industry Implications
1. Beverage Industry - Beverage companies can adopt Better Juice's sugar-reducing technology to develop healthier and tastier fruit juices.
2. Food Processing Industry - Food processing technology suppliers can collaborate with startups to create innovative solutions to make various food products healthier without compromising flavor.
3. Health and Wellness Industry - Health and wellness companies can capitalize on the increasing demand for healthier food and beverage options and market these sugar-reduced fruit juices as healthier choices.