American pizza chain Papa John's has unveiled its new "Better by Design" logo, a visual reflection of its updated brand identity that includes new colors, typography, imagery, and store concepts.
According to the company, the complete branding rehaul aims to modernize the Papa John's experience by building deeper connections with its customers while maintaining its commitment to high-quality food made from premium ingredients. The updates include a new color palette inspired by the restaurant's ingredients (i.e., 'Tangy Tomato, Fresh Basil, etc.), a custom font, high-quality photography, and a new "hand-drawn happiness" illustration style.
Alongside the updated branding, Papa John's also revealed a new store concept that aims to streamline the purchasing and pick-up experience. "We worked with customers and our operations team to understand how we can have our stores be a true reflection of our brand while delivering an efficient operational experience, and this design delivers on that," said Amanda Clark, Papa Johns’ Chief Development Officer.
Revamped Pizza Chain Branding
Papa John's Unveils "Better by Design" Logo and New Brand Identity
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Industry Implications
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