Kate Spade Saturday's bespoke bag platform allows the label's consumers to design their own weekender bag. The fun tool is a favorite for shoppers with an eye for design and allows one to put their own twist on the classic, canvas carrier.
Kate Spade Saturday is the designer's sister label that launched in 2013. The youthful brand embodies a carefree spirit and lets consumers choose one of two weekender designs on their interactive platform.
The designs vary in size and shape, one being more tall and narrow while the other is roomier and wider in its shape. Once a design is chosen, one is closer to the bespoke bag of their dreams. Kate Spade Saturday consumers are given a chance to customize the accessory's base, body, handle and pocket colors.
Bespoke Bag Platforms
The Kate Spade Saturday Website Lets Users Design Their Own Weekender Bag
Trend Themes
1. Bespoke Bag Platforms - Bespoke bag platforms are transforming the bag customization industry through digital technology.
2. Consumer-centric Designing - Consumer-centric designing is creating a personalized experience and gaining more customer loyalty.
3. Interactive E-commerce - Interactive e-commerce platforms are becoming a go-to destination for consumers to interact with brands and design products as per their preferences.
Industry Implications
1. Fashion Industry - Bespoke bag platforms are disrupting the traditional shopping experience and providing more personalized choices to fashion-conscious customers.
2. E-commerce Industry - Interactive e-commerce platforms are expanding the online shopping experience and making it more immersive for customers to design and purchase products.
3. Retail Industry - Consumer-centric designing is revolutionizing the retail industry by attracting more customers and increasing customer satisfaction with products that cater to their individual needs.