Nothing tugs on the heartstrings more than seeing super happy puppies, and this Bergdorf Goodman holiday video has that in spades. Bergdorf Goodman knows just what shoppers want -- to see their pets, like themselves, indulge in a little bit of luxury during the holiday season.
The Bergdorf Goodman holiday video revolves around many different dogs, but one in particular is the star of the short film. This scruffy little white pooch sees a bunch of other dogs headed for Bergdorf Gooman and it follows suit. Once inside, it sees the other dogs running joyously around the department store. As they get their fill of shoes, purses and jewelry, little thought bubbles appear to tell the viewer exactly what the puppies want for Christmas. This cute video also has a touching ending -- watch it to see what I mean.
Dog-Filled Department Stores
Bergdorf Goodman Holiday Video Has Canines Indulging in Luxury
Trend Themes
1. Luxury Pet Shopping - Opportunity to cater to affluent pet owners by offering high-end pet products and services in department stores.
2. Pet-centric Advertising - Growing trend of featuring pets in advertising campaigns to resonate with pet owners and create emotional connections.
3. Emotional Marketing - Using heartwarming and relatable content, such as videos of happy puppies, to engage with consumers on an emotional level and strengthen brand loyalty.
Industry Implications
1. Retail - Department stores and luxury retailers can tap into the pet industry by offering a wide range of premium pet products and creating pet-friendly shopping experiences.
2. Advertising - Marketing agencies can leverage the popularity of pets in advertising to create compelling campaigns that resonate with pet owners and drive brand awareness and sales.
3. Video Production - Video production companies specializing in emotional and viral content can help brands create heartwarming videos featuring pets to boost engagement and brand visibility.