To complement the promoted luxury lifestyle, British automobile company Bentley has recently launched their first Bentley frangance line. The fragrance range has three distinct scents with a rather varying prices.
The ‘Lalique for Bentley Crystal Edition,’ composed by Mylène Alran from the French perfume house, Robertet costs $4655 for a 40 ml bottle. The ‘Bentley for Men,’ created by French perfumer Nathalie Lorson from the perfume house Firmenich, is going for $93 for 100ml.
The outrageous price differences aside, the fragrance line essentially promises all consumers a lifestyle ingredient that promotes and supports the fast, rich and the glamorous. It is a launch that many Bentley fanatics will jump on in no time.
Luxury Auto Fragrance Launches
The New Bentley Perfume Will Enhance Luxury Driving with Scent
Trend Themes
1. Luxury Auto Fragrances - The launch of Bentley's fragrance line demonstrates the trend of luxury auto brands diversifying their product offerings beyond automobiles.
2. Expensive Perfumes - The varying prices of Bentley's fragrances highlight the trend of luxury perfume brands charging exorbitant prices for their products.
3. Lifestyle Branding - Bentley's fragrance line reflects the trend of luxury brands using scent to enhance their brand image and promote a specific lifestyle.
Industry Implications
1. Luxury Auto - Luxury auto brands like Bentley are extending their brand reach into the fragrance industry to attract and engage a broader consumer base.
2. Perfume - The launch of Bentley's fragrance line showcases the potential for high-end perfume brands to collaborate with luxury auto brands to create exclusive and aspirational products.
3. Marketing and Branding - The use of fragrances by luxury brands like Bentley presents an opportunity for marketing and branding professionals to create unique experiences and associations for consumers.