Ben and Jerry plan to celebrate their ice cream brand’s 35th anniversary on May 9th with a unique musical Twitter fusion ‘Moosical’ show at the Rich Mix theater. Songs, rapping, improv, dance, ice cream and Ben and Jerry’s world-renowned cow mascot Woody all come together to tell the story of how Ben and Jerry went from gas station ice cream junkies to the world-famous ice cream elite of today.
The coolest part? Ben and Jerry’s ‘Moosical’—featuring the hand-picked comical talents of ‘Abandoman’ and Lloyd Griffiths—will encourage the audience to tweet their opinions with the hashtag #moosical during the show. The performers then can adjust and structure their performance in real-time according to the audience’s feedback making ‘Moosical’ the first audience-customized performance of its kind.
Interactive Ice Cream Musicals
Ben & Jerry’s ‘Moosical’ Celebrates the Brand's 3
Trend Themes
1. Real-time Audience Interaction - Creating customized performances based on real-time feedback from the audience.
2. Social Media Integration - Incorporating social media into live performances to encourage audience engagement and participation.
3. Branded Entertainment - Using entertainment as a way to celebrate a brand's milestones and connect with consumers in a unique and memorable way.
Industry Implications
1. Live Events - Exploring opportunities to use technology to enhance live events and create more engaging experiences for attendees.
2. Social Media Marketing - Developing strategies that use social media to encourage consumer engagement and participation in brand experiences.
3. Food and Beverage - Innovating within the food and beverage industry to create unique branded experiences that stand out to consumers and increase brand loyalty.
