A brewery in Hokkaido, Japan recently released a low-malt beer using milk. The idea came from the son of a liquor store who is in the dairy farm industry. After having a problem of discarding milk, he proposed the local brewery to produce the milk beer. As one-third of beer is milk, it is the good way to help local farmers.
The beer called "Bilk" came from beer+milk. The taste of beer is like a taste of fruits and it goes well with sweets. Because of its fruity flavor, Bilk hopes to be popular among women.
Beer Milk Hybrids
Bilk Is An Odd Drink Blend
Trend Themes
1. Hybrid Beverages - Exploring and experimenting with unconventional blends for new beverage products presents opportunities for disruptive innovation in the beverage industry.
2. Sustainable Agriculture - Finding innovative ways to use excess milk production in the dairy industry such as the Bilk beer can create opportunities for sustainable practices in agriculture.
3. Targeting Niche Markets - Crafting unique tasting beer with fruit flavor to appeal to women showcases an opportunity to tap into niche markets and cater to specific demographics.
Industry Implications
1. Brewery - Breweries can experiment with unconventional blends of ingredients to create new products and cater to niche markets in the beverage industry.
2. Dairy Farming - Dairy farms can explore innovative uses for excess milk production resulting in sustainable practices and new business opportunities such as the Bilk beer.
3. Food and Beverage - The food and beverage industry can benefit from exploring unconventional blends of ingredients to create unique products that will cater to niche markets and provide opportunities for disruptive innovation.