Beer Flats is an artisan snack brand specializing in crackers that are infused with craft beer flavoring. Offering two cracker varieties -- a light Pilsner, and a dark Porter flavor -- the company creates covetable snacks that both drinkers and non-drinkers will enjoy.
Made from a blend of whole grains, butter and real craft beer ingredients, Beer Flats' artisan crackers are a perfect pairing with rich and creamy cheeses and cured meats, or can be enjoyed alongside veggie snack favorites like hummus.
These alcohol-infused crackers speak to consumers' growing desire for remixed versions of their favorite savory snacks, and illustrate how brands are moving past traditional flavor profiles to deliver something that is more niche and unexpected.
Craft Beer Crackers
Beer Flats' Pilsner and Porter Crackers Reference Dark and Light Beer Flavors
Trend Themes
1. Craft Beer Infusions - Craft beer infused snacks that offer unique flavor experiences are gaining popularity and disrupting the snacking industry.
2. Alternative Flavor Profiles - Brands exploring non-traditional flavor combinations, such as beer-infused crackers, are catering to consumers seeking niche and unexpected taste experiences.
3. Remixed Savory Snacks - The trend of remixing traditional snacks with innovative flavors, like beer-infused crackers, is capturing the attention of both drinkers and non-drinkers.
Industry Implications
1. Artisan Snacks - The artisan snack industry can tap into the demand for craft beer infused products, like crackers, to offer unique and innovative taste experiences.
2. Craft Beer - Craft beer producers have an opportunity to collaborate with snack brands to create flavorful and complementary beer-infused products like crackers.
3. Snack Pairings - The trend of beer-flavored crackers presents an opportunity for the cheese and cured meats industries to offer new and exciting snack pairings.