While wisdom tells us "if you drink, don’t drive," Amsterdam youth have thrown caution to the wind, quite literally, whilst on their bicycles. If you love beer and biking, why not go beer biking? What better way to see the sights of the city than riding atop a 17-foot long bike with a bar and a karaoke machine?
It's a pedaling party, and truly a collaborative effort - everyone must work (and drink) together to keep the tour going. It is a lot more eco-friendly, as there is no gas involved, plus passengers feel like part of the sight seeing.
Beer Biking
Ale & Karaoke Rides in Amsterdam (Where Else?)
Trend Themes
1. Beer Biking - Disruptive innovation opportunity: Creating innovative experiences that combine alcohol and physical activity, such as beer biking tours.
Industry Implications
1. Tourism and Hospitality - Disruptive innovation opportunity: Incorporating unique experiences like beer biking into tourism packages to attract adventurous travelers.
2. Outdoor Recreation - Disruptive innovation opportunity: Designing specialized bikes and accessories specifically for beer biking activities.