This new beer, rightfully called Precious, enhances the beauty of those consuming it! Each can contains two whole grams of collagen. The collagen will give each consumer a natural-looking, healthy glow.
The Suntory brewery in Japan noticed an increase of consumers buying collagen-rich products for aesthetic values and jumped at the opportunity to draw in a larger market. Collagen isn't just for your lip injections, and although your body naturally produces it, the idea of drinking and gaining a more youthful glow seems like a win-win here!
WIth 5% alcohol content, this brew is currently only sold in Hokkaido. However, there is still no confirmed scientific data, nor a doctor confirmation on the actual benefits of the beer. Perhaps there will be evidence before this beer hit shelves in other countries.
Beauty-Enhancing Beer
The 'Precious' Beer From Japan Boasts Skin-Improving Benefits
Trend Themes
1. Beauty-enhancing Products - The trend of incorporating beauty-enhancing ingredients into food and beverages presents opportunities for innovative product development and marketing.
2. Collagen Consumption - The increasing popularity of collagen-rich products for aesthetic purposes opens up possibilities for creating innovative collagen-infused beverages and foods.
3. Functional Beverages - The demand for beverages that offer specific health benefits drives the opportunity for developing and marketing functional beverages like Precious beer.
Industry Implications
1. Beauty and Personal Care - The beauty-enhancing properties of collagen-containing products create a disruptive opportunity in the beauty and personal care industry.
2. Alcoholic Beverages - The introduction of beauty-enhancing beer like Precious showcases the potential for innovation and growth within the alcoholic beverages industry.
3. Health and Wellness - The emergence of functional beverages with skin-improving benefits highlights the disruptive potential within the health and wellness industry.