Hydrating With Brewskies

Studies Suggest Beer After Exercising Rather Than Water

Spain's Grenada University is to thank for the study concluding that a pint of beer post-workout is more rehydrating for the human body than water.

This finding was decided after months of testing on 25 students.

As if some folks need another reason to drink. I wonder if they'll start stocking beer instead of Gatorade for professional sports teams? Now that could get interesting!

Implications - The students that were tested must have loved their compensation! Although the study finds that beer is potentially more hydrating than water, beer is also a depressant and may cause you to become intoxicated. At least water will keep you alert, coherent and able to drive home safely.
Trend Themes
1. Post-workout Beer - A trend of consuming beer after exercise instead of water for hydration.
2. Beer for Hydration - The use of beer as an alternative to water for rehydration.
3. Alcohol as Hydration Option - Consumption of alcohol for hydration purposes.
Industry Implications
1. Fitness - The fitness industry could capitalize on the trend by offering beer as a post-workout drink.
2. Beverage - The trend opens up to opportunities for breweries to offer beer to fitness enthusiasts.
3. Sports - Sports teams could explore the trend and offer beer as an alternative hydration option for their players.

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