The honey company Bee Local has made a name for itself creating "hyper-local urban honey." This intriguing honey is produced by beehives in a variety of neighborhoods in a number of different cities. Each hive produces a nectar that is unique to its place of origin in taste, texture and color. Recently, this artisan company acquired a fresh new look for its line of honeys. The fresh getup was created by Jeremy Ehn of Ideaville, who chose to highlight Bee Local's unique method of production in the packaging's design.
To emphasize the tantalizing attributes of each individual batch of honey, Ehn chose simplified labels and clear jars in order to advertise the different hues of honey available. The label carries a space for the manufacturer to designate which neighbourhood the honey in the jar hails from. Each jar of Bee Local honey is hand labeled, hand embossed and numbered to give the brand a fresh from the hive kind of feeling.
Simple, personal and affecting, this sweet honey packaging preaches the pros of buying local.
Homey Honey Branding
Ehn's Bee Local Packaging Highlights the Product's Origins
Trend Themes
1. Hyper-local Products - Opportunity for companies to source materials and ingredients locally, and promote products' unique regions of origin in their branding and packaging.
2. Personalization in Packaging - Opportunity to create personalized packaging that highlights the origin and story behind each product, in order to appeal to consumers' desire for authenticity and connection to the products they purchase.
3. Artisanal Branding - Opportunity for companies to differentiate themselves in crowded markets by emphasizing their unique production methods and handcrafted quality in their branding and packaging.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to source ingredients locally and promote unique features of each product, such as region of origin or production methods.
2. Packaging Design - Opportunity for packaging design companies to create personalized, unique packaging that highlights the origin and story behind each product.
3. Artisanal Products - Opportunity for artisanal product companies to differentiate themselves in crowded markets and appeal to consumers' desire for authenticity and connection to the products they purchase.