be.come is a fitness platform that promotes inclusivity and body acceptance. The project -- which was founded by Bethany C. Meyers -- is committed to removing barriers that prevent the LGBTQ+ community from engaging in fitness and promoting body acceptance.
Meyers comments on the role of body neutrality in the platform, stating: "Body neutrality gets back to the fact that the body is just a body — what makes us up is so much more important, but there's always such an emphasis on the physical self." The fitness guru launched the platform after realizing they had a "fraught" relationship with fitness and often worked out to ease their feelings of shame and guilt about their body.
The be.come platform helps others work towards body neutrality with 25-minute low-impact routines designed to mimic "moving meditation."
Celebratory Fitness Platforms
be.come Aims to Break Down Fitness Barriers for LGTBQ+ Folk
Trend Themes
1. Inclusive Fitness - Fitness platforms that promote inclusivity and body acceptance, breaking down barriers for underrepresented groups.
2. Body Neutrality - A shift away from traditional fitness practices and towards more holistic approaches that prioritize mental and emotional well-being as well as physical health.
3. Low-impact Routines - Workouts that prioritize gentler movements to reduce stress on the body and improve accessibility for a wider range of individuals.
Industry Implications
1. Fitness Industry - Incorporating more inclusive and holistic approaches to fitness can improve access and appeal to a wider audience.
2. Tech Industry - The rise of digital fitness platforms presents opportunities for developing more customized and accessible fitness experiences for individuals of all abilities.
3. Health and Wellness Industry - Moving away from traditional fitness practices and prioritizing holistic approaches can expand the market for wellness products and services.