Because is a new adult incontinence brand launched by former Silicon Valley executives Luca Gualco and Alex Suvacioglu. The pair wanted to tackle the often ignored and stigmatized bladder issue that affects half of women over 50. The company interviewed individuals from all walks of life living with adult incontinence and offers a tailored quiz to help consumers shop. Questions range from the amount of leakage to the time of day and offers curated product suggestions.
To offer the best product, Because uses a liner that is 35% more absorbent than competitors and is ultra-lightweight with superior protection against leakage or sagging. In addition, Because offers a plethora of sizes, to fit people who are very small, very big, and everything in between.
Contemporary Incontinence Products
Because Was Designed with Consumer Concerns in Mind
Trend Themes
1. Tailored Shopping Experience - Because offers a tailored quiz to help consumers shop, providing a personalized and convenient experience.
2. Innovation in Absorbency - Because uses a liner that is 35% more absorbent than competitors, offering superior protection against leakage.
3. Inclusivity in Sizing - Because offers a wide range of sizes to fit people of all body types, ensuring inclusivity and comfort.
Industry Implications
1. Personal Care Products - There is an opportunity for personal care product companies to innovate in the adult incontinence market by offering tailored shopping experiences and improved absorbency.
2. Medical Equipment and Supplies - Medical equipment and supply companies can disrupt the industry by developing advanced incontinence products that prioritize inclusivity and comfort in sizing.
3. E-commerce - E-commerce platforms have the potential to revolutionize the adult incontinence market by providing personalized shopping experiences and expanding product options to cater to diverse customer needs.