THE NORTH FACE PURPLE LABEL joined forces with Japanese retail label BEAUTY & YOUTH to craft a three-piece camouflage-focused collaborative capsule. The collection is comprised of a lightweight mountain jacket, matching pants and a small pouch.
The NORTH FACE PURPLE LABEL and BEAUTY & YOUTH pieces highlight the motif of camouflage print, as all three pieces offered in the collection boast bright green camouflage patterning. To add more contrast to the collaborative capsule, there's tonal black detailing that accent the garments and accessory.
The products will be released online and in-store with prices ranging from $60 to $270.
Bright Camouflage Capsules
THE NORTHFACE PURPLE LABEL and BEAUTY & YOUTH Created Three Designs
Trend Themes
1. Collaborative Capsules - The NORTH FACE PURPLE LABEL and BEAUTY & YOUTH collaborated to create a camouflage-focused capsule, showcasing the trend of brands coming together to produce limited edition collections.
2. Bright Camouflage Print - The use of bright green camouflage print in THE NORTH FACE PURPLE LABEL and BEAUTY & YOUTH capsule highlights the trend of vibrant and eye-catching patterns in fashion.
3. Tonal Black Accents - The tonal black accents on the collaborative capsule by THE NORTH FACE PURPLE LABEL and BEAUTY & YOUTH exemplify the trend of using contrasting details to enhance designs.
Industry Implications
1. Fashion Retail - The collaboration between THE NORTH FACE PURPLE LABEL and BEAUTY & YOUTH showcases opportunities for brands in the fashion retail industry to create limited edition capsules and attract customers with unique collaborations.
2. Outdoor Apparel - The camouflage-focused capsule by THE NORTH FACE PURPLE LABEL and BEAUTY & YOUTH presents disruptive innovation opportunities within the outdoor apparel industry, by incorporating bold and vibrant prints into traditional outdoor garments.
3. Accessories - The small pouch included in the collaborative capsule by THE NORTH FACE PURPLE LABEL and BEAUTY & YOUTH exemplifies the potential for disruptive innovation within the accessories industry, by offering unique and statement-making designs.