Beauty & The Broth is a health food company that was founded by American actor and model Melissa Boloña, who wanted to make the consumption of collagen-rich bone broths more convenient to reap the benefits that it offers to the hair, skin, and nails.
The company's broth packs can be purchased in both chicken and beef flavors, or as a sample kit that allows shoppers to try out both. All of the broth packs are shelf-stable, organic, flavorful, and customizable. This means that shoppers have the ability to control the quantity of broth they receive in each kit, and can choose to purchase a recurring subscription that allows them to save on the monthly cost.
To make it easier for users to get the measurements right, Beauty & The Broth includes a BPA-free rice husk cup that also allows for on-the-go drinking. To get a prefect mix, all users need to do is add the concentrate to the cup and then fill with hot water until it reaches the outside line.
Collagen-Rich Bone Broth Kits
Beauty & The Broth Delivers Concentrated Broths That Promote Beauty
Trend Themes
1. Convenient Bone Broth Packs - The convenience of shelf-stable, customizable bone broth packs with on-the-go rice husk cup create disruptive innovation opportunities in the health food industry.
2. Collagen-rich Food and Beauty Products - The demand for collagen-rich products in both the food and beauty industries presents an opportunity for companies to innovate and create new products and blends.
3. Organic and Customizable Health Foods - The trend towards organic and customizable health foods opens up opportunities for companies to offer more personalized options for health-conscious customers.
Industry Implications
1. Health Food Industry - Shelf-stable bone broth packs with convenient, on-the-go rice husk cups present disruptive innovation opportunities in the health food industry.
2. Beauty Industry - The demand for collagen-rich products in the beauty industry creates opportunities for companies to develop new product lines and blends that benefit skin, hair, and nails.
3. Food and Beverage Industry - The trend towards organic and customizable food options presents an opportunity for companies to offer healthier, more personalized options for consumers.