Birchbox regularly puts together limited-edition beauty product boxes to show off everything from new products to special brand collaborations. Birchbox is now selling the 'Limited Edition: Millennial Time Capsule,' which includes everything from an assortment of products that Millennials will both use and adore.
The $42 kit (valued at over $120) includes a number of full-size products from brands like Milk Makeup and Smith & Cult, as well as a liquid foil lip product. Appealing to any hyper-connected Millennial, the kit also includes several tech accessories, such as an emoji-themed Pop Socket for one's smartphone, a selfie light and a Bluetooth-compatible wireless selfie stick.
As Birchbox describes, this particular limited-edition beauty box was curated with "Instagram-worthy beauty goodies" to truly celebrate the "playful spirit of Generation Y."
Millennial Beauty Sets
Birchbox's Beauty Product Box is Branded as a "Millennial Time Capsule"
Trend Themes
1. Limited-edition Beauty Product Boxes - The popularity of limited-edition beauty product boxes offers opportunities for brands to collaborate and create unique product assortments.
2. Millennial-targeted Beauty Kits - Developing beauty kits specifically curated for Millennials can tap into the growing demand for personalized and Instagram-worthy products.
3. Tech-inclusive Beauty Subscriptions - Integrating tech accessories into beauty subscriptions can attract hyper-connected Millennials and enhance their overall beauty experience.
Industry Implications
1. Beauty & Cosmetics - The beauty industry can capitalize on the trend of limited-edition beauty boxes by partnering with brands and influencers to create unique product assortments.
2. Subscription Services - Subscription service companies can target Millennials by offering personalized and tech-inclusive beauty kits as part of their subscription offerings.
3. Tech Accessories - Tech accessory manufacturers can explore collaborations with beauty brands to provide specialized products that cater to the needs of hyper-connected Millennials.