The e.l.f. Cosmetics 'Beauty For Every Eye' bundle has been created by the brand in partnership with world champion swimmer Anastasia 'Tas' Pagonis to provide consumers with a a limited-edition lineup focused on accessibility.
The kit comes with three of Pagonis' favorite e.l.f. products including the e.l.f. SKIN Suntouchable Whoa Glow SPF 30 in Sunbeam, e.l.f. Cosmetics Glossy Lip Stain in Power Mauves and the e.l.f. Cosmetics Big Mood Waterproof Mascara. The products are packaged with the blind and low-vision community in mind with scannable QR codes that will launch audio recordings of Pagonis, who is herself blind, describing the product in detail.
Chief Marketing Officer Kory Marchisotto spoke on the e.l.f. Cosmetics 'Beauty For Every Eye' bundle saying, "Tas demonstrates the beautiful magic that happens when people embrace who they are, defy labels, and see barriers as steppingstones. She redefines limitless. We are on a journey to make beauty even more accessible to every eye, lip, and face. Tas continues to be our inspiration, building deeper connections with our community and showing that anything is e.l.f.ing possible."
Accessibility Beauty Bundles
The e.l.f. Cosmetics 'Beauty For Every Eye' Bundle is Limited-Edition
Trend Themes
1. Sensory-friendly Packaging - Designing product packaging with elements that cater to multiple senses, such as audio descriptions for accessibility.
2. Limited-edition Collaborations - Releasing exclusive product bundles in partnership with influential figures to cater to niche communities and needs.
3. Inclusive Beauty Initiatives - Developing beauty products and marketing strategies that emphasize inclusivity and accessibility for all consumers.
Industry Implications
1. Cosmetics - Creating inclusive beauty products that cater to customers with diverse needs, such as the blind and low-vision community.
2. Assistive Technology - Integrating assistive technologies, like QR codes for audio descriptions, into everyday products to enhance accessibility.
3. Marketing - Crafting marketing campaigns that highlight partnerships with differently-abled influencers to promote inclusivity and accessibility.