To help consumers make the most of their existing skincare routines, a number of liquid "enhancers" or beauty boosters have been launched over the past few years in dropper bottles—products like The Super Pack from Glossier and Clarins’ Energy, Repair and Detox Boosters offer ways to effortlessly amplify the benefits of one’s moisturizer, face mask, serum or foundation.
PÜR is now offering an inventive new take on this idea with its ‘Shake & Boost Powder-to-Cream Multivitamin Booster.’ This booster is touted as one that can be added to a range of cosmetic and skincare products to minimize pores, diminish the appearance of fine lines and dark spots, as well as even out one’s complexion.
To use the product, consumers are instructed to shake a small amount from the package onto their fingertips or into the palm of their hand, and blended with another product until smooth.
Transformative Cosmetic Enhancers
PÜR Cosmetics' Turns Makeup and Skincare Into Beauty Boosters
Trend Themes
1. Liquid Enhancers in Dropper Bottles - Opportunity to develop innovative liquid enhancer products in dropper bottles to amplify the benefits of skincare and makeup products.
2. Powder-to-cream Multivitamin Boosters - Disruptive potential exists in creating powder-to-cream multivitamin boosters that can be added to cosmetic and skincare products for various benefits.
3. Minimizing Pores and Dark Spots - Developing products that effectively minimize pores and reduce the appearance of dark spots can create a disruptive change in the cosmetics industry.
Industry Implications
1. Skincare Industry - Opportunity to introduce liquid enhancers and powder-to-cream multivitamin boosters in the skincare industry.
2. Cosmetics Industry - Cosmetics industry can explore the development of liquid enhancers and powder-to-cream multivitamin boosters to enhance the benefits of their products.
3. Beauty Tech Industry - Integrating liquid enhancers and powder-to-cream multivitamin boosters into beauty tech products can revolutionize the way people enhance their beauty routines.