Millennials who grew up on the original animated Beauty and the Beast from Disney will be pleased to know that L'Oreal is now offering a dazzing Beauty and the Beast makeup collection.
The boxed set is made up of seven Color Riche Lipstick shades and seven Color Oil Enamel nail polish colors from L'Oreal. In addition to boasting unique packaging that reminds of the lovable characters from the film, the box as a whole can be opened in a way that reminds of a childhood playset.
The matching lipstick and nail polish products are one of many new products that are being released specifically for adults who want to relive the nostalgia of the classic fairy tale film with the new live-action Disney retelling.
Fairy Tale Cosmetic Boxes
L'Oreal is Releasing a Collection of Beauty and the Beast Makeup
Trend Themes
1. Film-inspired Makeup Collections - There is a disruptive innovation opportunity for cosmetics companies to create makeup collections inspired by popular films or TV shows to tap into nostalgia and draw in customers.
2. Interactive Packaging - There is a disruptive innovation opportunity for packaging companies to create interactive and playful packaging that appeals to customers' emotions and draws them in to purchase the product.
3. Nostalgia-based Products - There is a disruptive innovation opportunity for companies to create products that tap into millennials' nostalgia for things from their childhood, such as classic movies and TV shows.
Industry Implications
1. Cosmetics - The cosmetics industry has the opportunity to tap into the trend of nostalgia-based products and create makeup collections inspired by popular films or TV shows to attract customers.
2. Packaging - The packaging industry has the opportunity to create interactive and memorable packaging that appeals to customers' emotions and draws them in to purchase the product.
3. Entertainment - The entertainment industry has the opportunity to license their popular film or TV show properties to cosmetics companies to create makeup collections inspired by their content and tap into the nostalgia trend.