The Gay Beards is an Instagram account belonging to Johnathan Dahl and Brian Delaurenti where the pair display proudly their lusciously grown beard photography decorated with a variety of embellishments from flowers to glitter. The images showcase the pair standing side by side with matching beard decorations that are incredibly surreal and beautiful.
The couple's Instagram account has a distinct style and aesthetic focusing on the pair's well-groomed bears and the unconventional objects they can fill it with. The images show the pair adorning colored pom-poms, paint, leaves, glitter and even LEGO in their facial hair and staring seriously at the camera. The added mirrored style and symmetry in the images adds to the account's visual appeal.
The account showcases how male consumers are becoming more comfortable displaying their grooming regimes and cosmetic experimentation.
Embellished Beard Photography
The Gay Beards Instagram Features Images of Decorated Facial Hair
Trend Themes
1. Embellished Facial Hair - There is a disruptive innovation opportunity for the beauty industry to target male consumers interested in exploring decorative and unconventional grooming trends.
2. Social Media Aesthetics - There is a disruptive innovation opportunity for brands to create visually appealing social media content with unique aesthetics that resonate with consumers.
3. Masculine Norms - There is a disruptive innovation opportunity for companies to challenge traditional masculine norms and gender stereotypes through marketing and branding efforts.
Industry Implications
1. Beauty - The beauty industry can capitalize on the trend of unconventional male grooming and offer new, unique products and services.
2. Social Media - The social media industry can innovate by offering new visual and aesthetic features that cater to modern consumer preferences.
3. Marketing and Advertising - The marketing and advertising industry can disrupt traditional gender norms and appeal to a wider range of consumers through more inclusive and diverse campaigns.