The BEAR Fruit Treasures are a flavorful range of fruit snacks being launched by the UK-based snack brand as the perfect option for parents to provide to kids this summer.
The snack features coin-shaped dried fruit snacks that are formulated with 100% natural ingredients with no added sugar in the recipe to make them a healthy addition to a toddler's diet. Each of the coin-shaped bites are imprinted with a number to help toddlers learn their numbers and recognize them more readily. The snacks are targeted towards children aged three and up, and come in two flavor options including Berry and Tropical.
Senior Innovation Manager at Urban Fresh Foods Matt Kitteridge commented on the BEAR Fruit Treasures saying, "Our Berry & Tropical Fruit Treasure recipes were developed to tap into mainstream fruit flavours that appeal to kids, while also recognising that as young cubs get that little bit older, they want to start discovering new tastes and flavour combinations too."
No-Added-Sugar Fruit Snacks
BEAR Fruit Treasures are Suited for Children Aged Three and Up
Trend Themes
1. No-added-sugar Fruit Snacks - Disruptive innovation opportunity: Developing more fruit snacks with no added sugar to cater to health-conscious consumers and promote healthier snacking options for children.
2. Educational Snack Options - Disruptive innovation opportunity: Creating more educational snacks that incorporate learning elements, such as imprinted numbers, to make snack time a fun and educational experience for kids.
3. Flavorful Snacks for Kids - Disruptive innovation opportunity: Introducing a wider range of flavorful and kid-friendly snacks that use natural ingredients to appeal to young taste buds and encourage healthier eating habits.
Industry Implications
1. Snack Food Industry - Disruptive innovation opportunity: Expanding the snack food industry by developing healthier and more appealing snack options for children that are made with natural ingredients and have no added sugar.
2. Children's Food Industry - Disruptive innovation opportunity: Innovating the children's food industry by creating educational snacks that combine learning with nutritional value, catering to the needs and preferences of health-conscious parents.
3. Healthy Food Industry - Disruptive innovation opportunity: Revolutionizing the healthy food industry by offering a variety of flavorful and healthy snack options for children, focusing on natural ingredients and avoiding the use of added sugar.