The Beanz Meanz Heinz Selfridges window is a continuation of the brand's year-long campaign celebrating 50 years of the beloved food product's catchy slogan.
The window at Selfridges London is designed around the theme of a 'House of Dreams,' and features a breakfast time kitchen setting entirely enveloped in the product's signature blue hue. Bordering on art installation, the Beanz Meanz Heinz Selfridges window
was designed by Jones Knowles Ritchie (JKR).
The Beanz Meanz Heinz Selfridges Window in London follows other experiential activations like the pop-up cafes that appeared in Cork and Dublin, Ireland.
For those unable to make a visit in person to any of the Beanz Meanz Heinz activations, be sure to peruse the #HeinzBeanz50 hashtag on Instagram.
Baked Beans Retail Windows
The Beanz Meanz Heinz Selfridges Window is on Display in London
Trend Themes
1. Experiential Retail - With brands like Heinz creating interactive installations and pop-up cafes, there is a trend of experiential retail that offers consumers a unique and memorable shopping experience.
2. Brand Anniversary Celebrations - Heinz's year-long campaign celebrating 50 years of the Beanz Meanz Heinz slogan highlights a trend of brands using anniversaries as an opportunity to connect with consumers and generate buzz.
3. Social Media Promotion - The use of the #HeinzBeanz50 hashtag to promote the campaign on Instagram reflects a trend of brands leveraging social media to engage with consumers and expand their reach.
Industry Implications
1. Food and Beverage - The Heinz campaign showcases the potential for food and beverage brands to create memorable retail experiences that foster engagement and loyalty.
2. Advertising and Marketing - Advertising and marketing firms such as Jones Knowles Ritchie (JKR) have a disruptive innovation opportunity in designing innovative experiential campaigns that showcase brand values and engage with consumers.
3. Social Media - The campaign demonstrates the power of social media as a tool for brands to elevate campaigns and reach new audiences, presenting innovative opportunities for social media management and marketing firms.