The Bean Box Coffeegram products are arriving in the big box retail market thanks to a partnership with Walmart to offer even wider access for consumers seeking out high-quality coffee. The brand will be launching the U.S. Road Trip Series and World Tasting Series coffees in two varieties each, which are priced between $4 and $6 each for 1.8-ounce tasting bags. The launch into Walmart follows on the brand's increasing popularity for its high-quality coffee.
The Bean Box Coffeegram Walmart launch takes a different approach for the direct-to-consumer coffee brand, but could help to further enable access for consumers. Each bag of coffee comes with information on tasting notes and brewing tips to make artisanal coffee as easy as possible for consumers to enjoy.
Artisanal Coffee Retail Launches
Bean Box Coffeegram is Arriinvg at Walmart Stores Nationwide
Trend Themes
1. Direct-to-consumer Coffee Brands in Retail - The Walmart partnership presents an opportunity for more direct-to-consumer coffee brands to expand into big box retail markets.
2. Artisanal Coffee for the Masses - The availability of artisanal coffee in Walmart stores nationwide provides an opportunity for more consumers to try and appreciate high-quality coffee.
3. High-quality Coffee Education - Including information on tasting notes and brewing tips in each bag of coffee presents an opportunity for more coffee brands to educate and engage with their customers.
Industry Implications
1. Coffee Retail - The Walmart partnership presents an opportunity for coffee brands to expand their reach and enter new markets.
2. Big Box Retail - The Bean Box Coffeegram launch into Walmart stores highlights an opportunity for more high-quality artisanal product brands to enter the big box retail industry.
3. Food and Beverage Education - Including information on tasting notes and brewing tips in each bag of coffee presents an opportunity for more food and beverage brands to educate their customers and engage in product advocacy.