Iconic sunscreen brand Hawaiian Tropic is making it easier for beach-lovers to spend the summer indoors with the launch of its limited-edition new scented candle, appropriately titled Beachside (Inside). The candle features a summery-designed that and boasts a minimalistic and chic aesthetic. The limited-edition candle was designed to "provide consumers scent memories of carefree beach days, to get [them] through some of [their] toughest quarantined days. "
Lastly, 100 percent of the proceeds of the candle sales will go directly to the American Shore & Beach Preservation Association (ASBPA) to help coastal communities and beachside businesses in need. Consumers can get their hands on these social good scented candles through eBay for $25 USD.
Sunscreen-Branded Candles
Hawaiian Tropic Debuted the New Scented Candle: Beachside (Inside)
Trend Themes
1. Scented Candles - Disruptive innovation opportunity: Develop customized scented candles that evoke nostalgic memories and offer unique sensory experiences.
2. Indoor Activities - Disruptive innovation opportunity: Create innovative products or services that enhance the indoor experience and bring aspects of the outdoors inside.
3. Social Good Products - Disruptive innovation opportunity: Introduce products that combine consumer value with support for social causes, creating a positive impact.
Industry Implications
1. Home Fragrance - Disruptive innovation opportunity: Explore new scents and candle designs that cater to different moods and preferences.
2. Entertainment and Leisure - Disruptive innovation opportunity: Develop indoor entertainment options and experiences that provide a sense of escape and relaxation.
3. Cause Marketing - Disruptive innovation opportunity: Collaborate with non-profit organizations to create merchandise that supports social and environmental initiatives.