In an effort to cater to changing dining preferences, Buffalo Wild Wings has opened a new concept restaurant called B-Dubs Express with a gigantic sauce wall. While the food will be the same, the new restaurant gives consumers a whole new way to enjoy beer and chicken wings.
Recently opened in Minneapolis, Minnesota, B-Dubs Express is a fresh new take on Buffalo Wild Wings famous wings and sauces. Instead of table service, customers order and receive wings at a counter and then head over to an enormous sauce wall to coat their chicken wings in the sauce of their choosing. There are more than a dozen sauces to choose from, including bold flavors such as Caribbean Jerk and Bourbon Honey Mustard. After coating their wings, customers can then head over to the 20-tap self-serve beer wall and poor themselves a pint, a margarita, or even a glass of the house cocktail Buffalo Zoo.
With consumers looking for more unique dining experiences, the new concept restaurant allows Buffalo Wild Wings to experiment with its format.
Self-Serve Chicken Wing Bars
B-Dubs Express Features a Wing Sauce Wall and Self-serve Beer
Trend Themes
1. Self-serve Dining - Restaurants are experimenting with self-serve options, creating opportunities for innovation in user experience design and reducing labor costs.
2. Customization - Increasingly, consumers want to customize their dining experience, resulting in the creation of customizable sauce and drink bars or even entire restaurants.
3. Convenience - Fast casual and quick service restaurants are incorporating self-service kiosks and mobile ordering to increase convenience and reduce wait times for customers.
Industry Implications
1. Restaurant Industry - The restaurant industry is seeing a shift in consumer dining preferences, creating opportunities for businesses that innovate in user experience and customization.
2. QSR (quick Service Restaurant) Industry - Self-service kiosks and mobile ordering are becoming increasingly common in QSRs, making convenience a major competitive factor for businesses in this industry.
3. Food and Beverage Industry - With more consumers looking for unique dining experiences, businesses in the food and beverage industry can create customizability and self-service options that set their products apart from competitors.