bb.q Chicken and Korea Tourism Organization (KTO) have announced a new sweepstakes in celebration of the former brand's new loyalty program and app to offer them a sweet prize. The sweepstakes will see five lucky fans receiving round-trip tickets to Korea to pay homage to the origin of the brand and provide travelers with the perfect way to jumpstart an adventure. The winners will receive two tickets along with a $100 bb.q Chicken gift card to further reinforce the grand nature of the promotion.
The bb.q Chicken and Korea Tourism Organization (KTO) promotion only requires entrants to fill out a form, but can also take advantage of additional ways to win by downloading the new bb.q Chicken app, watching a KTO video and following bb.q chicken on Instagram and TikTok.
Fried Chicken Travel Promotions
bb.q Chicken and Korea Tourism Organization Teamed Up
Trend Themes
1. Loyalty Program Travel Incentives - The partnership between bb.q Chicken and KTO highlights how loyalty programs can be expanded to include travel rewards, enhancing customer engagement.
2. Cultural Tourism Promotions - KTO's collaboration with bb.q Chicken demonstrates the potential of leveraging popular food brands to promote cultural tourism and attract international visitors.
3. Social Media Engagement Contests - Encouraging participants to engage with brands on platforms like Instagram and TikTok illustrates new ways in which companies can drive social media interactions through promotional contests.
Industry Implications
1. Travel and Tourism - Integrating travel incentives into loyalty programs showcases innovative strategies for increasing traveler interest and tourism revenue.
2. Food and Beverage - The blend of culinary experiences with travel rewards opens up fresh avenues for food brands to enhance customer loyalty and expand their market presence.
3. Digital Marketing - Utilizing sweepstakes and social media engagements exemplifies the modern approaches companies are taking to enhance brand visibility and consumer interaction.