Great Steak is giving consumers a delicious new way to enjoy the taste of Philly cheesesteak with the launch of its new BBQ Beef Cheesesteak Sandwich.
Available for a limited time, the new BBQ Beef Cheesesteak Sandwich combines sweet and zesty flavors with the delicious taste of sirloin steak. The new sandwich starts with tender, premier grilled sirloin steak, which is then paired with grilled onions, provolone cheese, and Sweet Baby Ray's BBQ sauce. As Bridgette Seip, the National Marketing Manager for Great Steak, explains, "The BBQ Beef Cheesesteak brings together premier steak, savory grilled flavors, and sweet barbecue sauce for a hearty and mouthwatering meal our guests will return for again and again!"
The new sandwich is available now until September 10, 2023.
Seasonal BBQ Cheesesteak Sandwiches
Great Steak Just Added the New BBQ Beef Cheesesteak Sandwich
Trend Themes
1. Seasonal BBQ Cheesesteak Offerings - Restaurants or food trucks could try creating their own spin on BBQ beef cheesesteak sandwiches to attract customers with this trendy seasonal flavor.
2. Sauce Collabs - There could be a market opportunity for a brand collaboration similar to Sweet Baby Ray's and Great Steak to create limited edition sauces for other sandwich or entrée options.
3. Online Seasonal Menu Items - For increased consumer convenience, restaurants could market online only seasonal menu items to offer more options for menu customization and cater to customer needs.
Industry Implications
1. Fast Casual Restaurants - Fast casual restaurants could experiment with new seasonal flavors and limited edition items to differentiate themselves from fast food and improve on guest loyalty.
2. Culinary Marketing Agencies - Marketing firms could work with culinary businesses to promote new menu items and digital advertising campaigns to increase foot traffic and promote seasonally.
3. Specialty Food/niche Shops - Specialty food or niche shops could try creating their own versions of seasonal sandwiches with unique ingredients, such as locally sourced beef or artisanal cheeses to attract foodies and customers interested in unique and local flavors.