DoorDash has announced it is purchasing 'Bbot,' a logistics software company that specializes in the hospitality industry. Bbot has a breadth of experience creating online ordering and payment systems for restaurants, hotels, and other stores. With this acquisition, DoorDash will utilize Bbot's experience and platforms to improve its own online services.
One major service that will be measurably improved through this acquisition is the 'DoorDash Storefront,' which is a web service that allows restaurants to create their own consumer-facing digital stores. This service will be available for free for all restaurants to use on the DoorDash platform in mid-2022. DoorDash selected Bbot for this venture because of the company's experience in creating easy-to-use, customizable services that appeal to a wide variety of businesses and consumers.
Logistics Software Company Acquisitions
DoorDash is Buying 'Bbot' to Expand its Online Services
Trend Themes
1. Logistics Software Company Acquisitions in the Hospitality Industry - The acquisition of Bbot by DoorDash shows the potential for other logistics software companies to expand their services in the hospitality industry through acquisitions.
2. Integration of Online Ordering and Payment Systems in Restaurant and Hotel Services - Opportunities exist for software companies to create seamless online ordering and payment systems for businesses in the restaurant and hotel sectors.
3. Expansion of Doordash Storefront - DoorDash's acquisition of Bbot will allow them to expand their DoorDash Storefront service to all restaurants on their platform in mid-2022.
Industry Implications
1. Logistics Software - Logistics software companies could focus on acquiring other software companies with expertise in specific industries, such as hospitality.
2. Hospitality Industry - The hospitality industry could benefit from the integration of customizable, user-friendly digital services for online ordering and payment.
3. Restaurant and Hotel Industry - Opportunities exist for software companies to create customizable, seamless online ordering and payment systems for businesses in the restaurant and hotel industry.