After months of anticipation, superstar Rihanna has finally given anxious fans something to rejoice over with the release of the second single from her upcoming album R8, titled 'BBHMM.' In an interesting move, Rihanna will be releasing the song through the Dubsmash app.
A cryptic post on the musician and model's Instagram on March 25, 2015 suggested that the single would be released the following day. At the time of writing, only snippets have been released so far. While Rihanna has hardly engaged in any official album promotion so far, she is slated to appear on a number of prominent magazine covers in the upcoming months.
The R8 album is Rihanna's first since 2012's 'Unapologetic.' It still remains to be seen whether the BBHMM single will be released on iTunes on the day of the promised drop.
App-Driven Music Promotions
Rihanna Debuted Her New Single BBHMM Through the Dubsmash App
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