During quarantine, people have been making the most of co-watching tools to experience entertainment together and BBC is now introducing a tool of its own called BBC Together. With BBC Together, users who are physically apart can enjoy listening or watching the same content on their respective screens at the same time.
With the service, a user can create a new group and consume content from the BBC iPlayer, BBC Sounds, BBC News, BBC Sport and more. As the host of a session, that user will be responsible for playing, pausing, discovering and choosing content for all who have access to the unique group link. While co-watching or listening, small groups can enjoy being able to text or chat with others via audio and video.
Collaborative Viewing Platforms
BBC Together Lets Users Watch and Listen from Different Locations
Trend Themes
1. Co-watching Tools - There is a growing trend of co-watching tools that allow people to experience entertainment together from different locations.
2. Shared Viewing Experiences - Shared viewing experiences are becoming popular as people seek ways to connect and enjoy content simultaneously while physically apart.
3. Multi-platform Collaboration - Collaborative viewing platforms like BBC Together are emerging to facilitate multi-platform collaboration and shared media experiences.
Industry Implications
1. Media and Entertainment - The media and entertainment industry can capitalize on co-watching tools by developing innovative platforms that enhance shared viewing experiences.
2. Technology and Communication - The technology and communication industry can explore disruptive innovation opportunities by developing more advanced co-watching tools and communication features for remote collaboration.
3. Social Networking and Communication - The social networking and communication industry can leverage co-watching tools to create new social experiences and enhance virtual gatherings through shared media consumption.