Canadian imprint Bauer Hockey came into fruition back in 1927 in Kitchener and it quickly became one of the most recognized names in Canada when it comes to hockey equipment -- the latest project to launch by the label is Bauer X. It is a streetwear extension of the label made possible with the help of Don C.
The brand delivers a selection of apparel including the Mast tee and socks, which are notably designed with a stitch patterning as well as the Worldwide Crewneck sweater. The inspiration behind the capsule turns its attention to Don C's passion for Chicago and the culture of sports and streetwear. There is a strong hockey theme, as it is translated through the use of graphics.
Collaborative Hockey-Themed Streetwear
Bauer Hockey Delivers the Highly Anticipated Bauer X Line
Trend Themes
1. Collaborative Streetwear Collections - Companies collaborate with designers to produce limited edition streetwear collections inspired by sports and culture.
2. Athletic Wear as Fashion - Athletic wear becomes a fashion statement as sports-inspired brands team up with designers to create fashionable clothing.
3. Hockey-themed Apparel - Hockey-inspired clothing becomes a trend in streetwear fashion.
Industry Implications
1. Fashion Industry - Fashion companies can expand by collaborating with sports brands to create limited edition streetwear collections.
2. Sports Industry - Sports companies can broaden their appeal by teaming up with designers to produce fashionable clothing.
3. Streetwear Industry - Streetwear brands can benefit from incorporating sports-inspired designs into their collections, tapping into the growing trend of athletic wear as fashion.