Battling Obesity with LittleChanges

Couple walks/cycles across US

Morton and Priscilla, 43, are a little over 1/16th of the way to exercising off obesity.

After deciding she needed to makes some changes in her life, Priscilla made up her mind to become more conscious of her health, from eating better to exercising more. She said she felt like she was eating herself to death, and even simple things like tying her shoes had become a chore.

In a press release issued by Priscilla she said, “Until a person can see that there is no magic pill or quick cure, that the answer is within themselves, the light will not come on over your head.” She adds, “Get your head right and your body will follow.”

The couple plans to walk and bike 16,000 miles across the United States to raise awareness for obesity. Currently on day 82, they offer updates on their 6-8 hour daily journeys on their website. Included in their daily blog are tidbits on where they are, who they have met and the challenges they have overcome.

March 6, 2007 marked their 1,000th mile. It was also a day that brought them face to face with their own mortality. Priscilla blogged about her near-death experience and included a poem about the close call she encountered with a truck while on her bicycle.

Starting in Key West on January 1, 2007, Morton weighed in at 199 lbs and Priscilla tipped the scales at 343.5 lbs. By February 12, 2007, and the last reported weigh in, Priscilla had lost 47 lbs down to 296.6 lbs in Jacksonville Beach. 43 days of exercise also moved Morton's numbers down, setting him at 183.5 lbs, a 15.5 lb loss.
Trend Themes
1. Walk/cycle for Health - Opportunities for exercise equipment, apparel, and health tracking products.
2. Obesity Awareness - Opportunities for healthcare providers, nutritionists, and wellness coaches.
3. Personal Responsibility for Health - Opportunities for health education, coaching, and management.
Industry Implications
1. Exercise Equipment - Provide innovative and convenient equipment for people who are not able to do outdoor activities.
2. Healthcare Providers - Create effective and personalized programs to address the issue of obesity.
3. Nutritionists and Wellness Coaches - Develop solutions to help people maintain weight and switch to a healthy lifestyle.

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