Battle For Heinz is a short and sweet mini-film that conveys the adoration the condiment brand's hardcore fans have for Heinz products. Inspired by fan tweets, Heinz and Wieden+Kennedy London created 20-second hero films that turn casual comments into scenes of epic proportion with dramatic action. In Battle for Heinz, one social media user declares Heinz mayonnaise the best and that they're willing to die on that hill.
"Our global brand platform ‘It Has to be Heinz’ was born from a single consumer insight: our fans will go to extreme–sometimes irrational–lengths to get their hands on Heinz," said Northern Europe director of taste elevation and masterbrand, Thiago Rapp, "It’s an insight so rich we built an entire platform centred around celebrating the all-consuming, universal love people have for our brand."