Pursoma offers consumers an alternative way to detox that isn't edible or digested through the body, but instead comes in a bath powder called the 'Resurrection Bath.' With tongue-in-cheek branding offers a blend of natural and purifying minerals harvested from France that are designed to bring the body to a calming and tranquil state. In addition the minerals help to remove dead skin and transform texture using all-natural ingredients.
The 'Resurrection Bath' features the description "revitalize & remineralized me. hydrate me. give me mental clarity" that showcases how the product can be used to provide a mental and physical detoxification. The product contains grey sea salt to help induce sweat and natural scrubbing while clay and seaweed provide moisture.
Detoxing Bath Powders
The 'Resurrection Bath' Blend Features Purifying Minerals to Soothe the Body
Trend Themes
1. Alternative Detox Methods - Exploring non-edible detox solutions such as bath powders for a holistic approach to well-being.
2. Natural Purifying Minerals - Utilizing minerals harvested from nature to provide a purifying and rejuvenating experience.
3. Mental and Physical Detoxification - Addressing the need for products that promote both mental clarity and physical revitalization.
Industry Implications
1. Wellness - Incorporating detox bath powders into holistic wellness routines for a complete mind-body rejuvenation experience.
2. Skincare - Creating innovative skincare products by leveraging the exfoliating and moisturizing properties of natural ingredients found in bath powders.
3. Personal Care - Integrating bath powders as a new category of personal care products that provide relaxation and detoxification benefits.