'Santasaurus' is one of the new, fun and festive bath bars from Lush Cosmetics, which is notable for more than being a novelty bath product.
This year, Lush Cosmetics' entire Christmas Collection is 100% self-preserving, meaning that the products feature absolutely no synthetic preservatives to keep them fresh. Rather than simply calling them "preservative-free" products, Lush calls out that its newest range is impressive for going a step beyond this by being self-preserving—thanks to the use of natural preservatives like honey and salt.
Along with self-preserving ingredients, the vegan "reusable bubble bar" is made with nourishing ingredients like essential oils for orange and bergamot. Fans of Lush will note that this product smells just like the brand's Honey I Washed The Kids perfume, which was used to fragrance the Santasaurus bath bars.
Self-Preserving Bath Bars
Lush's Festive Christmas Collection Features Natural Preservatives
Trend Themes
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2. Preservative-free Beauty - Disruptive innovation opportunity in the beauty industry to create preservative-free products using natural alternatives.
3. Natural Fragrance - Potential for creating natural fragrance products using essential oils as seen in Lush's Santasaurus bath bars.
Industry Implications
1. Cosmetics - Opportunity for cosmetic companies to develop self-preserving products without synthetic preservatives.
2. Beauty - Disruptive innovation opportunity in the beauty industry to meet consumer demand for preservative-free products.
3. Fragrance - Potential for fragrance industry to explore natural alternatives using essential oils for creating unique scents.