Coca-Cola Australia revolutionizes the way consumers regard the product with Batch Blends. Since many adults enjoy alcoholic beverages with the popular carbonated drink as a chase, the megabrand decided to create a product that is specifically meant to be enjoyed after dark. Launched in select bars, restaurants, and hotels across Australia, Batch Blends can be enjoyed on its own, as a mixer or an addition to a cocktail recipe. The sleek design of the can successfully communicates the intended sophistication of the product.
Batch Blends comes in two options with Coca-Cola's original flavor as a base. The first one boasts the combination of coffee and chocolate, while the other is caramel. The adult-centric drinks are definitely a luxe upgrade for the accessible brand.
Multi-Consumable Limited Edition Drinks
Coca-Cola Australia's Batch Blends are Intended for Adults
Trend Themes
1. Multi-consumable Limited Edition Drinks - Coca-Cola Australia's Batch Blends cater to the growing trend of multi-consumable drinks that can be enjoyed on their own, as a mixer, or as an addition to a cocktail recipe.
2. Adult-centric Alcoholic Beverages - Coca-Cola Australia's Batch Blends tap into the trend of adults enjoying alcoholic beverages with the popular carbonated drink as a chase, providing a sophisticated option specifically meant to be enjoyed after dark.
3. Sleek Packaging Design - Coca-Cola Australia's Batch Blends showcases the trend of using sleek and sophisticated packaging to communicate the intended sophistication of a product.
Industry Implications
1. Beverage - Coca-Cola Australia's Batch Blends disrupt the beverage industry by offering a unique and upscale option for consumers who enjoy alcoholic beverages with the popular carbonated drink as a chase.
2. Hospitality - Coca-Cola Australia's Batch Blends provide a new and enticing beverage option for bars, restaurants, and hotels, catering specifically to adults who seek a more sophisticated drink.
3. Cocktail - Coca-Cola Australia's Batch Blends offer a disruptive innovation opportunity in the cocktail industry by providing a pre-made mixer or addition for cocktail recipes, saving time and effort for bartenders.