Two Bastille fragrances, including the best-selling Pleine Lune and the newly released Paradis Nuit, are enhanced with packaging that includes RFID tags and QR codes that link to cloud-based digital twins. By scanning the luxury fragrance bottles, consumers gain access to a traceable supply chain, the ability to confirm the authenticity of their purchase and learn more about the date of bottling, olfactory values and fragrance composition.
Savvy consumers are drawn to products paired with a digital twin for several reasons, including authentification purposes or better transparency in understanding the origins of a product and its functionalities. In this instance, tech provider Avery Dennison states that Bastille's fragrances linked with digital twins "[respond] to consumers’ desire for greater ingredient disclosure."
Connected Fragrance Bottles
Two Bastille Fragrances are Now Bottled with Links to Digital Twins
Trend Themes
1. Cloud-based Digital Twins - Luxury fragrance bottles are now enhanced with packaging that includes RFID tags and QR codes linking to cloud-based digital twins, providing consumers with a traceable supply chain and authentication.
2. Increased Ingredient Disclosure - Consumers are drawn to fragrances with digital twins for better transparency in understanding the origins and composition of the product, satisfying their desire for greater ingredient disclosure.
3. Traceable Supply Chain - The use of RFID tags and QR codes on fragrance bottles allows consumers to scan and access a traceable supply chain, offering reassurance and peace of mind about the product's authenticity.
Industry Implications
1. Luxury Fragrance - The luxury fragrance industry can utilize cloud-based digital twins to enhance the consumer experience by providing transparency and traceability, increasing consumer trust in the authenticity and quality of their products.
2. Packaging and Labeling - The packaging and labeling industry has an opportunity to innovate by incorporating RFID tags and QR codes that link to cloud-based digital twins, enabling traceability and authenticity verification for a wide range of products.
3. Tech Solutions Providers - Tech solution providers, such as Avery Dennison, can capitalize on the trend of digital twins by offering RFID and QR code technologies that enhance product transparency and authentication for various industries, including fragrance.