Baskin-Robbins has tapped the creative geniuses at Frankford Candy to create its brand new Baskin-Robbins Chocolate Candy line.
Combining Baskin-Robbins' signature flavors with Frankford Candy's delicious candy, the new Baskin-Robbins Chocolate Candy line offers the best of both worlds. The first of the new products is the Chocolate Chip Cookie Dough Candy, which consists of a dark chocolate shell filled with vanilla creme, cookie dough pieces, and chocolate chips. On the other hand, the Mint Chocolate Chip Candy features a dark chocolate shell filled with semi-sweet mini chocolate chips and a layer of refreshing mint creme. As Baskin-Robbins puts it, "Celebrate all of life’s moments, big or small, with these bite-sized candies full of happiness."
The new candies are available from participating Walmart locations and online from www.frankfordcandy.com.
Candy Brand Ice Creams
The Baskin-Robbins Chocolate Candy Line Was Created with Frankford Candy
Trend Themes
1. Flavor Fusion Treats - The merging of signature ice cream flavors with chocolate candy in Baskin-Robbins' new line represents an innovative approach to creating nostalgic yet novel desserts.
2. Bite-sized Indulgence - The shift towards smaller, portion-controlled candies like those from Baskin-Robbins caters to consumer demand for convenient yet indulgent treats.
3. Retail Collaboration - Partnering with a specialty candy maker, Baskin-Robbins leverages co-branding to introduce unique products and expand their market presence.
Industry Implications
1. Confectionery - By introducing ice cream-inspired candies, the confectionery industry can explore new flavor combinations that appeal to traditional and adventurous palates.
2. Grocery Retail - Stocking exclusive, co-branded candy products in major retail chains like Walmart drives foot traffic and satisfies consumer cravings for exclusive treats.
3. E-commerce - Offering these unique candy products online provides convenient shopping options for a digitally-savvy consumer base, fostering an omnichannel retail experience.