Baskin Robbins Korea will be selling Pokémon-themed ice cream sandwiches at select locations from June 13 to June 19. Arriving in mint green Pokémon packaging that features Pikachu, Snorlax, and Eevee, the sandwich is described as offering a mixture of vanilla and chocolate ice cream filling between two sweet chocolate cookies. Advertised as Baskin Robbins’ Flavor of the Month, the brand has not released any additional nutritional information about the sandwiches.
Baskin Robbins Korea will also be hosting a Pokémon ‘Double Cookie Sand Mobile’ event that will offer candidates the chance to win a Baskin Robbins voucher for the new sandwiches. Consumers must like and tag a friend on Instagram who they would like to share the Pokémon ice cream sandwich with.
Cartoon Ice Cream Sandwiches
Baskin Robbins Korea Debuts a Pokémon-Themed Ice Cream Sandwich
Trend Themes
1. Themed Ice Cream Sandwiches - Creating limited edition ice cream sandwiches featuring popular characters and themes can generate hype and boost sales for ice cream shops and franchises.
2. Social Media Contests - Hosting contests on social media that require followers to like, tag, share or create content can increase engagement and reach for brands while also showcasing their products.
3. Mystery Flavors - Offering limited edition ice cream sandwiches with surprise or unique flavors can create excitement and attract adventurous consumers who want to try something new.
Industry Implications
1. Ice Cream Franchises - Franchises such as Baskin Robbins can create exclusive flavors, packaging, and events to market to Pokemon-loving, pop-culture fan customers.
2. Food and Beverage Retail - Grocery stores and supermarkets can create their own themed ice cream sandwiches featuring popular franchises like Pokemon as a way to compete with ice cream shops and increase sales.
3. Social Media Marketing - Agencies and marketers can offer social media contest and event planning services to food and beverage brands looking to increase their online following and engagement.