Basic Coffee is an establishment, housed in a co-working space in Beijing's Xian Yu Kou neighborhood. Designed by local studio Office AIO, the cafe exudes a lush aesthetic. The firm used strategic framing to create a unique ambiance for patrons. The interior is said to be "like a live advertisement," with framed views that "expose different motions performed by all parties in the cafe" — from baristas to guests.
The approach to design that Office AIO undertook for Basic Coffee transforms the act of drinking a cup of joe into something adjacent to a performance art piece. In addition, some of the framing features enable spaces where patrons can enjoy a little bit of a more private setting.
Live Advertisement-Inspired Cafes
Office AIO Designs the Aesthetic for Basic Coffee in Beijing
Trend Themes
1. Live Advertisement-inspired Spaces - There is an opportunity to incorporate live advertisement-inspired designs into various commercial spaces such as restaurants, bars, and stores.
2. Strategic Framing - A trend of framing views strategically can be observed to create unique aesthetics that enhance the customer experience in various businesses including hospitality, education, and healthcare.
3. Private Seating Arrangements - Providing private seating arrangements within open spaces appears to be a trend that could be implemented to enhance diners experience in restaurants and cafes.
Industry Implications
1. Hospitality - Incorporating live advertisement-inspired spaces and strategic framing into hotel and restaurant designs can offer a completely new experience to customers.
2. Retail - Retailers can implement live advertisement-inspired designs and strategic framing arrangements to create an immersive shopping experience for customers.
3. Co-working Spaces - Incorporating unique aesthetics, such as live advertisement-inspired designs, can generate interest and attract tenants to co-working spaces.