Sweet treats can sometimes sell themselves with a single taste, but on the shelf, something resembling Baru packaging is necessary to communicate the deliciousness within.
The Creneau International studio designed the cylindrical containers for the brand's selection of Fluffy Marshmallow Chocolate Powder, Spicy Chai Latte, Swirly Chocolate Powder and Chocolate Chai Latte drink mixes. Opting for a thin diagonal stripe aesthetic, the creators gave the tins the appearance of candy canes. Simplicity with a twist was achieved with a soft incorporation of color and rectangular cocoa brown labels. The make and the flavors are written neatly in bold justified typefaces, giving the scrumptious products a tasteful accessibility. Aiming to enhance the appearance of the canisters with fun, funk and glee, the firm behind Baru packaging brings saccharine insides to the surface.
Sweet Striped Branding
Baru Packaging is Sugar-Coated with Scrumptious Swirls
Trend Themes
1. Fun Packaging Design - Incorporating playful and eye-catching designs on packaging to enhance the visual appeal and increase desirability.
2. Diagonal Stripe Aesthetic - Utilizing a diagonal stripe design to create a candy-cane like appearance on packaging.
3. Simplistic Typography - Employing clean and bold justified typography on packaging to promote accessibility and readability.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to utilize fun packaging design to enhance the visual appeal of their products.
2. Packaging - Disruptive innovation opportunity for packaging companies to incorporate playful designs and diagonal stripe aesthetics on products.
3. Marketing and Advertising - Chance for marketers and advertisers to leverage simple typography and fun packaging design to promote products in a visually appealing way.